Posted by: Kristen Hicks | August 2, 2011

Google Adwords Certification and the Value of PPC Advertising

I officially completed my Google AdWords certification last week and am looking forward to working more with AdWords to deliver valuable results to small businesses seeking greater awareness and increased sales.

Some of the great values of PPC (pay per click) advertising, as opposed to other forms, is that it ensures that clients are only paying for the advertising in cases in which:

a) The searcher is actively seeking out information on a product or industry related to yours, as determined by the keywords you’ve chosen

b) After performing the search, they choose to click on your link, based on the information in the ad you’ve provided, which ensures that they get to your website and,

c) They are performing online shopping behaviors that are easy for you to track and analyze over time to improve your techniques an return on investment

Further, a 2009 Channel Advisor survey on consumer behavior found that 81% of respondents begin their product searches on Google.  If you’re not showing up in a Google search, via the organic results or the paid ads, you’re missing out on a lot of potential customers.

Please contact me, if you’d like to get started with pay per click advertising for your business.


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